How to call a time in the pharmacy when everyone gets a discount? We call it happy hours! And everyone means literally all the people, including babies and seniors. So together with our client CAMELIA we looked at this promotion in a humorous way and decided to show totally different characters that would be portrayed by one person. Our chosen most known Lithuanian actor embodied different roles very naturally and since now a baby or a woman with a beard on TV and outdoors is no longer a strange thing.