Together, one for another

In the advertising campaign for the CAMELIA pharmacy’s loyalty program “Together, one for another”, we emphasized the fact that people with disabilities have what it takes to achieve victories. Additionally, we aimed to motivate and inspire not only the Paralympic team athletes preparing for the 2024 Paris Games but also non-athletes with disabilities. The clip stresses that the everyday life of people with disabilities is filled with challenges, reminiscent of a training ground. By overcoming obstacles, they strengthen their spirit and develop character, which becomes their advantage in achieving personal goals. However, the support and understanding of the entire community regarding the challenges our friends and neighbors might face is equally important.