A person practicing a modern lifestyle wants to achieve results quickly and easily, often seeking help from various guru teachings. To communicate the advantages of the renewed CAMELIA online pharmacy – speed, convenience, and great prices also available in physical stores – we used humour and caricatured the main character, a guru played by Giedrius Savickas. Through the commercial, we offered a moment to relax, unwind, and find a simple solution for maintaining good health. In the meditation session led by the guru, we help the viewer enter the CAMELIA online store, where they are blessed with great prices.