GERAI JUDAM

JUDU is a team of professionals dedicated to managing and organizing sustainable traffic in Vilnius. While traffic issues can sometimes lead to dissapoint, JUDU aims to change people’s opinions by highlighting the large team behind it and showing their passion for the work. The new employer branding campaign brings this goal to life through a rap song featuring Pijus Opera, with real employees starring in the clip. By showing actual team members in the campaign’s main visuals alongside city projections, we prove that every employee is the fellow Vilnius resident, using the same streets, paths, and public transport as everyone else. If you love Vilnius, you’ll feel great here.