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Clean affairs
GRITE
Everyone in Lithuania knows Grite products, however Estonian and Latvian markets needed a better introduction of this brand, due to other competitors, who sales were leaving Grite in the dust for the past years. We came up with united international brand strategy for Grite and launched it with the „Clean affairs“ advertising campaign. Primarily, our goal was to find the true emotional connection between brand and its audience, for it to become relevant not only as a product, but as a value driven brand as it is.
