JUDU plays a crucial role in the city—managing and organizing sustainable traffic in Vilnius. However, potential employees know little about their impact or the amazing colleagues waiting for them.
To change that, we created an employer branding campaign that showcases JUDU’s work in a compelling way. To bring the story to life, we teamed up with rapper Pijus Opera and JUDU’s own highly charismatic employees, making the campaign both authentic and engaging.