Younger and younger children are facing unbearable thoughts. Some emotions are too heavy for them to carry on their own. To help CHILD LINE volunteers talk to as many children as possible, financial support is needed. In the 1.2% income tax campaign, we represented the difficult emotional state of children by replacing their thoughts with a giant boulder. The stone became the symbol that united all means of communication. It appeared on influencers’ social media, TV programs, and in the press. Thus, the stone traveled throughout Lithuania, spreading awareness of children’s psychological issues and garnering support for CHILD LINE.